Wondering what is in the upcoming Stomping the Search Engines 2 ?
Here is an outline, table of contents for Stomping the Seach Engines 2
STSE2 Module 1: Introduction
- Benefits of SEO
- Short Term Tactics: Spam & Deception
- Short Term Strategies: Low-Value Sites
- The Stomper Way: Aggressive White Hat
STSE2 Module 2: How Search Engines Work
- Meet the Players
- Understanding the SERPs
- Search Engine Tech – Crawling
- Search Engine Tech – SERPS
- Search Engine Ranking Recipes
STSE2 Module 3: Keyword & Content Strategy
- Keyword Strategy Concepts
- Keyword Research & Discovery
- Mapping Keywords to Content
- Competitive Research
- Tools
STSE2 Module 4: Site Structure
- Site Structure Concepts
- Designing for Crawlability
- Anchor Text & Link Reputation
- Canonicalization & Duplicate Content
- Using Redirects
- Improving Your Indexing
- Review & Takeaways
STSE2 Module 5: Optimizing Content
- On Page SEO Introduction
- Getting Your HEAD Together
- Optimizing Page Structure
- Get Your BODY In Shape
- Creating Unique Content
- Robots.txt Tutorial
STSE2 Module 6: Link Building & Promotion
- Link Building Concepts
- Assessing Your Position
- Vertical & General Directories
- Link Targets & Link Bait
- Marketing & Promotion
STSE2 Module 7: Improving Results
- What To Measure
- How To Measure
- Planning & Processes
- Review & Resources
Seriously good stuff. Since establishing themselves at the top in SEO knowledge and providing information that really increases traffic and profitability the Stompernet people are really soemone follow.
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