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I read recently there are 250,000 millionaires in Los Angeles County, and projections are for about a 7-8 % increase of Luxury Cars as a percentage of the overall car sales because of what the report called “the reward years”. The reward years are when someone who has worked all thier life rewards themselves for all that work. This means Baby Boomers. They have defined the American economy since birth, whatever they do is the center of economic development. This is a huge market and now they are going to reward themselves.
Anyone care to define and consider what these people will buy online?
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I woudl think that rich people would buy specific luxury items like gold-plated Xbox faceplates, diamond-studded iPhones and of course, fractional ownership in Riviera condos.
Personally, I would indulge in a personal Martial Arts trainer and a to-die-for mobile computer setup. Oh, and perhaps I’d buy out Starbucks as well (can’t live without the coffee!).
Barbara
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Barbara
yea, coffee, my own private barista! now that is luxury.
The answer depends on the interests of the person .. so assuming I was one of these multi millionaires, it would have to be art.
Fabulous rare painting on the walls of my equally fabulous mansion … yes I can just imagine it now!
Thanks for inspiring my visualisation juices.
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My girlfriends around me are buying Frank Muller watches, Prada handbags and vacationing in style a few times a year. I’m not so sure if they enjoy buying stuff online since they would very much to go to the shop physically.
Like Babara, I’d prefer a new laptop. I wouldn’t mind the many vacations though!
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