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Marketing with web 2.0 sites ethics means join the conversation. Become a member sites like Mybloglog or Mashable and put up your blog, make friends, join groups.
If you use bookmarking then be real and bookmark all your favorite sites.
I have found writing newsworthy posts then putting links as stories back to my posts to be a good way to extend my writing and also gain traffic. In order to not be some sort of spammer about this I make every effort to write and post usefull and interesting stories. Reading the guidelines for the site is important. If your writing does not fall into the type of story the site wants then post where it fits.
There are many of these type of sites, Newsvine, Propeller, Marktd, to name a few. I use Web2Submitter because this software is formatted to enable me to post my stories to these news sites in a few minutes.
As web 2.0 evolves there will be more and more different sites and ways for people to meet and find information they are interested in. If you are a marketer it is usefull to make connections and for people to be able to find out what you are all about before they chose to buy what you offer. Being a participant in the web 2.0 world is a way to grow you business if you are ethical in your approach you will build trust and customers.
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