Why Joint Venture Partners Don’t Promote Your Product
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Why Joint Venture Partners Don’t Promote Your Product
Copyright 2008 by Willie Crawford
You spend months creating a product, designing a
website, and having copy written and tested. You spend
countless hours schmoozing joint venture partners. Then
your launch day comes, you “push the button” and…
The silence from lack of orders is deafening.
What went wrong?
Where are all those customers that you knew your 300 joint
venture partners would send you?
Chances are, 95% of those joint ventures partners didn’t
promote, or didn’t promote to the extent that you
anticipated.
Let’s look briefly at why the sad sequence of events
described above happens all too often. Here are four
common reasons:
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