15 Golden Rules To Building a Web2.0 Webite
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Just came across this concise discussion about 15 Golden Rules To Building a Web2.0 Website.
They List:
one: users don’t come on websites by chance
two: do not confuse comments for collaboration
three: facilitate, facilitate, facilitate
four: your brand has to be adapted to the spirit of Web 2.0
five: avoid talking about your products
six: great causes can work wonders
eight: openness and transparency
nine: the tone of voice
ten: reactivity and spontaneity
eleven: quantity and flow of information
twelve: be ethical
thirteen: modernity and ‘geekiness’
fourteen: total immersion
fifteen: when the rubber meets the road
And Conclude:
My recommendation is therefore threefold:
stage one: you have to define your Internet strategy
Define your objectives for the collaborative website, and what can be the key success factors with regards to such an operation. You will also have to define the boundaries which will protect your brand and your reputation. Then you will have to determine the leeway you will have, the support and internal and external sponsorship as well. Then you will have to target a subject matter (AXA has done something similar choosing health prevention as a great cause before they launched their 2.0 initiative). You will also have to evaluate the questions surrounding branding (see the point dedicated to how your brand relates to Web 2.0). The potential alliances with non-governmental organisations and associations for instance will have to be evaluated too.
stage two: define your actions
You will have to deduce from the above the necessary actions for you to fill in the gaps before jumping to a technical solution that means nothing. Before you start a collaborative experiment on the Internet, start collaborating yourself with the experts of Web 2.0 (if you don’t understand this, forget about launching a Web 2.0 initiative altogether) you should ask these Web 2.0 experts to help you cope with this new initiative. Last but not least, don’t forget about your clients themselves and I am sure that they would also be very interested in taking part in to design adventure. Your employees to might like the idea too, don’t overlook them, some of them are experts and they are probably somewhere in your basement.
stage three: test your vision
Test a first version on a reduced sample, but large enough to generate enough collaboration and feedback. Then turn this platform this test platform into a tool for real-time test, through the involvement of renowned bloggers and influential 2.0 players. The latter will not only analyse and evaluate your online communication skills but they should also participate in this initiative. This might mean that you have to compensate some of them for their time (money though). Finally, a permanent and constant follow-up of this initiative has to be put in place right from day one.
Important notice: expecting transparency beforehand is indispensable, even before you start thinking about this project. If you do, it could turn your organisation into a web 2.0 wizard in the blogosphere and an Internet co-marketing role model for the rest of the world.
Think about it!
