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Came across this SEO site that is a little different and very focused on using SEO in a market effective way.
SEO 20 20 has a nice tutorial. Their information is very up to date ant they have actionable information on LSI and keyword research.
Search placement is a constantly changing target. I feel the SE’s want to mimic and reflect human thought and questioning.
To me LSI (Latent Semantic Indexing) is about natural language. So if you are talking about Acai Berries it is probable you will mention things like rain forest (where they come from) juice (a common use for Acai).
The SE’s are looking at that type of page information as a way to determine relevance to searches.
Charles Heflin went so far as to say LSI will become a bigger factor than links for SEO. If true that is a big shift in how the SE’s are going to decide who is and who is not on page 1.
I noticed when you run a term at adwords external keyword and you see in the second (usually) keyword section it says “Additional keywords to consider – sorted by relevance” Those are the LSI words from Google’s point of view. Notice how it also says “sorted by relevance” so top ones are the most relevant LSI terms. In writing content for your keywords adding the LSI related words as given by the SE sould improve your ranking.
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