Niche Marketing Keyword Research

To be successful in niche marketing it is important to find the longtail keywords with the least competition and most searches. This is how you will get free search engine results and traffic.

You may already be familiar with the often sited method of niche marketing keyword research. Take your keywords which show enough monthly search volume, wrap them in quotation marks then search at Google. The result of the number of competitive sites that show for that keyword or keyword phrase determines if it is good for niche marketing.

This is a reasonable method that is workable and often effective. Does this tell you how many competitive sites are fully SEO’d for that? No.

There could be other interpretations of what fully SEO’d means that could include the other biggest factor links. For this discussion of keyword research I will use these on site factors. KW used in title, KW used in URL, KW used in body of page.

Let me backtrack a moment and mention that KW used in body of page typically  means the KW is used in bold, in italics, and 3-4 times per page. It is not good to overload a page with the same keyword. Another trick to optimize for search is to use related keywords and phrases. In reality nobody can anticipate every possible search on any niche topic so remember to use lots of good quality original content for best results

WordPress is particularly useful here because if you had set up your permalinks to show the title in the url you are well set. (select custom on the permalinks page then use: %catagories%post%)

Maybe right now you are wondering how to find fully SEO’d keywords. Here is what i do; I use this tool Micro Niche Finder. It does good discovery and offers a lot of options all geared to finding niche keywords.

Sometimes I do find it usefull to use the Google Adwords Keyword Tool and for building big keyword lists Nichebot since it gives access to a bunch of different tools.

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Tagged as: keyword research, Niche Marketing