Live Internet Marketing Plans Case Studies 3 In A Series

What Is The Convenience Store Business Model?

There’s a lot of disagreement among marketers and how to get started in niche marketing…

Some say focus on an interest or passion and research the profitability factor. Others say just focus on finding the hottest, easiest, most profitable markets to target and focus on that.

So, I’m going to focus on the latter business model in this post.

When you focus only on selling what will sell easiest and best, it reminds me of convenience stores.

Think of your overall business as a convenience store… In these stores you will only see items that are proven to sell well. In any offline business, they only have so much room so they only keep in stock what is selling.

There are a variety of items in the store, of all different types and sizes and prices…

But what’s the one thing all the products on the shelves in the aisles have in common?

They are all items proven to sell, otherwise they wouldn’t be on the shelf.

So, if you’re the type of person who doesn’t want to corner a market, or get branded as an expert in a certain area, or put all your efforts into niches you have expertise, passion, or interest in, then consider the convnience store business model.

Focus on a variety of niches that you researched thoroughly and have pretty good reasons for thinking they will sell easily and often.

I know for a fact that a lot of people just want to make some money online without having to turn their passions and interest from a hobby into a business. I think you should examine this method, but be warned… when you don’t have any expertise or interest in your business sites or topic, you will find it more difficult to present yourself as an expert and become believable in your viistors’ eyes

Daniel McGonagle from The Online Marketing and Internet Business Advise Blog was kind enough to let me re-post this for you.

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