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Here is another Internet Marketing Plan Case Study that uses PLR.
This one was done outside the Internet Marketing niche and the
writer did not say what the niche was. It is an interesting plan.
A little case study of something I did with a PLR
or resale right product.
Bought it for $97, paid a guy $35 to redo the
graphics because they weren’t very great, then
I re-wrote the salesletter.
I started a small PPC campaign for that product
starting at a $2/day budget. That month I made
$300 in sales.
$300
-$97
-$35
-$60
——
$8 profit
Next month I moved my budget up to $5/day since
it was previously profitable. And I made $500 in sales
that month.
$500
-$150
——-
$350 profit (woohoo)
The next month I added on an affiliate program by
signing up to Willie’s ProfitAutomation.com which
let me add the affiliate program onto my product.
I asked 27 website owners in my niche to be my
affiliates. Only 3 said yes… Bummer… OR NOT!
Before I tell you the result let me tell you about the
PPC campaign – as it was still running. This time I bumped
it up to $10/day since it was previously profitable.
That month I made $3,850 (and change). $2,800
came from the 3 affiliates (who knew they’d work so
great!!) and about $1,000 came from the PPC.
$3,850
-$1400 (50% affiliate commissions)
-$300 (ppc)
———–
$2,150
To make a long story short in the next few months I boosted
my PPC to $40/day, added 9 more affiliates, and got a couple
front page listings with some SEO tricks I learned.
My website was making me about $3,500/month in profits all
from a resale rights product.
Then I sold that website for $15,000 and gave my family the
best summer they ever had. Wife and I even got married! (07-07-07)
Why am I sharing this story?
Because resale rights products in niches outside IM… FRIGGIN ROCK!!
and I think everyone should really listen to what Willie and Mike have
to say. They did not ask me to post this… I’m just doing my part to show
people that if an ex-druggie like me with just his G.E.D. can do this then
surely you can do it too.
Buiding up a business and selling ot off is part of a good plan that has
been done many times. I liked how he started the plan out in a very
minimal way then built up his ad spend as the product proved it would sell.
If you try this or have done this same thing yourself please comment your results so others can learn.
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