This is the first in a series of real life marketing plans people have run successfully. As much as possible I will include details. If you consider one of these there can be factors that will make it better or worse than the example. A book about “Free For All” ad sites would probably have little market because that is part of years old internet. A book about a more current topic like blogging or social marketing is more current at least and could see better results. Listbuilding and traffic generation are topics of seemingly perennial interest.
How well you target the audience of those likely to be interested in any market will also have a big effect on the result.
This Internet marketing plan is about how someone took a PLR ebook made it part of a good strategy and made some money. The PLR ebook was in the Internet Marketing niche.
“Here’s what I did with one simple $27 ebook that turned
into almost $4,000 in 3 weeks.”
1.
Record the ebook as an MP3 file. I used Audacity, the
free software you can download from
http://audacity.sourceforge.net
2.
Edit the ebook. Include some advertising for your other
products and a few affiliate links
3.
Rename the ebook
4.
Put new graphics on the package
5.
Edit the sales page that comes with the package
6.
Put the sales page up on your website and offer the
ebook for $7
7.
Offer the MP3 as an upsell for an additional $9.97
8.
On the thank you page where your customers are
downloading the product, offer them Master Resale Rights
and Private Label Rights. The Master Resale Rights sell for
$27 and the Private Label Rights sell for $37.
9.
Take one idea or a couple ideas from your book and turn
it into a small special report that you can give away. The
report includes a link to the sales page for your product.
10.
Post your free special report on as many freebie sites as
you can find.
I think his use of multiple offers (4) related to the same product is useful
for any information product and would improve sales in almost any niche.
The free report idea works so well it is almost over used, but if the offer
is good and of real interest to the prospect it works again and again.
How many free reports do you have on your drive?
I will be posting more of these actual marketing plans people
have successfully done and you can find them in the
Marketing Plans category.
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