Why Joint Venture Partners Don’t Promote Your Product

Posted by warner

May 14, 2008

Why Joint Venture Partners Don’t Promote Your Product
Copyright 2008 by Willie Crawford

You spend months creating a product, designing a
website, and having copy written and tested. You spend
countless hours schmoozing joint venture partners. Then
your launch day comes, you “push the button” and…

The silence from lack of orders is deafening.

What went wrong?

Where are all those customers that you knew your 300 joint
venture partners would send you?

Chances are, 95% of those joint ventures partners didn’t
promote, or didn’t promote to the extent that you
anticipated.

Let’s look briefly at why the sad sequence of events
described above happens all too often. Here are four
common reasons:

1) Your JV Partners Promised To Promote Too Many Products

If you are approaching all of the biggest players in
your niche, and if there are a lot of product launches
happening in your niche, your JV partners may have
simply over-promised.

It’s not uncommon for may super-affiliates to be
approached with joint venture offers dozens of times per
week. Some are so bombarded with repeated request from
the same people that they often find it easier to give
a “tentative yes.”

The problem is that if it’s your launch, you may not
know that it’s a tentative yes.

The way to avoid this problem is to ask for a definite
commitment. Just be frank and ask your joint venture
partners “if you can depend upon them?”

Another way to avoid this problem is to seek joint
venture partners that aren’t bombarded with constant
joint venture requests. There are many times more
less-visible potential joint venture partners who
have very responsive lists, than there are overwhelmed
“super affiliates.”

A good place to have some of these potential joint
venture partners actually FIND YOU is The International
Association of Joint Venture Brokers. Just get your
projects and launches into their database, and JV
partners in your niche will find you!

2) Your Sign-up Process Is Too Convoluted

It’s unbelievable how complex many people make the
process of just registering as a joint venture partner
and getting an affiliate link.

Don’t make your potential joint venture partners
register at three different places JUST so that they
can help you with your launch. If you do…
they’ll say yes initially, but drop out when they see
how many hurdles they have to jump.

3) You Don’t Provide The Right Tools

Most successful affiliate marketers have favorite tools
that they prefer using. For some it’s videos, for others
it’s rebrandable ebooks, for others it’s articles that they
can change the urls in, and for others it’s pay-per-clicks.

You absolutely must provide the tools that your affiliates
prefer using. Don’t expect them to change how they
market to conform to your launch plans. They usually know
from experience what works best with their customers.

You also need to provide some tools that allow a “soft
sell” rather than high pressure tactics. Some affiliates
will not use high pressure tactics on their subscribers.
For affiliates like that, tools such as rebrandable
ebooks (that actually teach something) which sell your
product as a solution to problems mentioned in the ebook,
work MUCH better. Use rebrander software such as Viral
Document Toolkit to allow your affiliate to rebrand links,
and even text in these ebooks.

4) Your Timing Is Incredibly Poor

If you are in a niche where there are hundreds of new
product launches each month, such as Internet marketing,
then your timing is critical!

If your launch coincides with another MAJOR big ticket
launch, your launch may simply be drowned out by all of
the “noise” made by those promoting the other product.
Your list members may be bombarded by some much email
for the other product that they don’t even SEE yours.

To avoid this, you need to consult launch calendars, such
as the one available through The International Association
of Joint Venture Brokers. Savvy product owners make sure
that THEIR product launches, events, and even free
giveaways are in this database.

Those planning product launches who don’t want BIG
disappointments consult this database to see what else
is planned for the days, or weeks that they plan to
do their launch.

Consulting a database such as one provided by IAJVB
also uncovers another opportunity. When you see other
launches in your niche, you are also looking at events
where you can piggy-back or dove-tail your launches.

Instead of competing head-to-head with product launches
in your niche, why not contact some of the other product
owners and propose working together. Use their product
as a backend to your product and ask them to do the
same. Maybe ask them to offer your product to their
exit traffic that doesn’t convert.

There are dozens of ways that you can work WITH others
in your niche when you know what they have planned, and
you’ll get much better results.

Another major thing that you’ll accomplish is that you’ll
get more affiliate who actually promote your product.
That’s because you won’t be forcing affiliates to choose
between competing launches… instead you can coordinate
for them to promote both launches… sometimes even with
one email Smile

You put far too much blood, sweat, and tears into
your product launch to allow it to hit a brick wall. Go
back and read the common reason that joint venture
partners DON’T promote launches… even after they’ve
indicated that they will. Eliminate as many of those
reasons from your product launch sequence as possible.

Doing a successful product launch with dozens, or even
hundreds, of joint venture partners is not rocket
science. However, like any “science” it does involve
careful observation of what is actually happening, and
responding appropriately. Now you know how to respond
to the reasons joint venture partners often don’t promote.

————-

Willie Crawford is founder of The Internet Marketing Inner
Circle, and Executive Directory of The International Association
of Joint Venture Brokers. An accomplished joint venture broker,
and affiliate marketer for over a decade, Willie shares his
experience at: TheInternetMarketingInnerCircle.com