Do you ever wonder what are the thinking? These marketers who, after getting your permission to send emails just overload you with email offer after email offer.
Then you take back the permission to have access to your email box because they have violated the trust you had in them. So what were they thinking? Presumably they are in this to grow thier business. So why select a course of action that short circuts their intent?
Ignorance. It has to be just not knowing any better. Like when you are a kid and you find 20 bux so you go buy more ice cream and candy than you have ever seen. Then you wind up moaning and clutching you stomach. At least as a kid you had no problems being ignorant. Kids learn so well becuse they are not intimidated by not knowing. That is an adult problem.
I watch some of the most effective marketers and am glad to be on thier mail lists. People like Kevin Riley, Willie Crawford, Alex Jeffreys and Jason Moffatt. They are skilled at email marketing because they procide value and are entertaining. They know the quality of their relationship with the people on their is a part of what has made them so successful.
The only reason someone would not choose to market in the most effective way is they do not know any better.
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