One way is to check these 6 social search engines and see what people are talking about relative to a topic you want to work on.
6 Social Search Engines to Start 2009 | Online Marketing Blog

http://search.twitter.com is a good one too for seeing what people are talking about in any niche.

Another way is reading forums to see what problems people are talking about. The questions and problems that get posted again and again are problems that you could likely make an information product about and find a receptive audience to buy. Write down the related words and terms they use. These are the real keywords. Write down the recurring problems you could solve and questions you could answer with your information product.

Another way is to do searches for your topic then read everything on the Google results page making a list of the key phrases that come up in the results. The related company names too. Check the adwords ads too. Look at the terms they use and what they are appealing to in their ad. Do some basic KW research on those phrases. Then look at every site on the first page of results. note the terms they use, the categories they use, what they sell. Make a lot of notes.

This is real time keyword research, the words people are using now to talk about whatever niche. 50% of all search terms are used only once. How people talk and what they write online is a real clue to keywords they use.

If you don’t mind spending $25-60 bucks on a niche that already looks good, make a survey, offer them something like a free report to answer, get them on a list using adwords for a fast result.

If you get a lot of people answering and they reply to questions about problems you can solve with an information product you have a high likelihood of success.

Here is a Free Trial of Market Samurai
my favorite keyword research tool.

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I see at the marketing research process as an activity of watching. I want to see who the players are on the supply side and see who the customers are and what makes them tick. Demographics is a slightly esoteric term it really means who are these people. You want to learn what moves them.

Get an image of what their life is like.  Are they people with jobs or self employed? Average age? what do they do in their free time? Hike? Shoot pool? Barbecue? I think you really need to understand your market on this personally level to be able to know what they need. Different sets of people have different communication styles. Well educated people are more likely to analyse in a rational way, less educated people are often more visual in the way they think about things.

After all if you want to sell something to these people you need to know what they want and how to talk to them.

To know the competition online you will need to, at minimum, visit a couple dozen websites related to your market. See what they sell and possibly you can put a new twist on what is selling well now.

I run Google Alerts for any market I am very interested in. Then I see all the new blog posts and news as soon as it is published. Find a need and fill it is as true today as it always will be.

Understand your market as well as possible. How often have you seen someone who worked in an indusrty for years start their own business and be very successful? It is because they understsand that market and who the players. While it may be ideal to have spent some time in a market you can study and learn a market as well.

Is there something that always interested you but you never had time to learn about in depth? That may be a good market for you. If you research is well you will know if it is a good and profitable market and are less likely to spin your wheels.

Market research is a process.

Marketing Research Process is a post from: Original Adventures in Internet Marketing Subscribe

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