Free Internet Marketing Course 30 Day Challenge Today
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Yes the much applauded and completely free 2008 30 Day Challenge starts Today. Ed Dale will be providing new videos and tasks for you every day for 30 days.You will learn a lot and probably make money too. People definatly did in the 2007 challenge which I unfortunately missed. Not this time.
Sign Up For The 30 Day Challenge
If you are new to Internet Marketing or even if you know everything (or think you do) there is something to learn. This is also a good way to make friends with interesting people and share in a good experience.
Niche Marketing Keyword Research
To be successful in niche marketing it is important to find the longtail keywords with the least competition and most searches. This is how you will get free search engine results and traffic.
You may already be familiar with the often sited method of niche marketing keyword research. Take your keywords which show enough monthly search volume, wrap them in quotation marks then search at Google. The result of the number of competitive sites that show for that keyword or keyword phrase determines if it is good for niche marketing.
This is a reasonable method that is workable and often effective. Does this tell you how many competitive sites are fully SEO’d for that? No.
There could be other interpretations of what fully SEO’d means that could include the other biggest factor links. For this discussion of keyword research I will use these on site factors. KW used in title, KW used in URL, KW used in body of page.
Let me backtrack a moment and mention that KW used in body of page typically means the KW is used in bold, in italics, and 3-4 times per page. It is not good to overload a page with the same keyword. Another trick to optimize for search is to use related keywords and phrases. In reality nobody can anticipate every possible search on any niche topic so remember to use lots of good quality original content for best results
Wordpress is particularly useful here because if you had set up your permalinks to show the title in the url you are well set. (select custom on the permalinks page then use: %catagories%post%)
Maybe right now you are wondering how to find fully SEO’d keywords. Here is what i do; I use this tool Micro Niche Finder. It does good discovery and offers a lot of options all geared to finding niche keywords.
Sometimes I do find it usefull to use the Google Adwords Keyword Tool and for building big keyword lists Nichebot since it gives access to a bunch of different tools.
Choosing a Niche Market
A niche market is simply a narrowed target market. Developing a niche takes some time, research and thought - but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on.
Below are 4 criteria to think about and explore when trying to choose the ideal niche for your company:
1. The niche “fits” you
* your unique knowledge, gifts and strengths are a match with the niche
* you like to work with these kinds of people and environments
* you can utilize your expertise in this area and become known as an expert
* you have contacts and/or experience with this niche
* you are passionate and knowledgeable about this specific niche’s issues and problems
2. The niche market is the right size
* not too large that it is impossible (in terms of money, time and resources) to market to it
* not too large that the big companies (who have the money, time and resources) have targeted it
* not too small that there is not enough people to justify and sustain your marketing and business efforts
3. There is competition in the niche
* if there is no competition it usually means that there is not enough demand for any products and services, and there doesn’t exist potential for growth in this niche
* you need to be sure that the people in this niche know they have a problem and are actively seeking a solution
* there should be potential for prospective partnerships and collaborations with other businesses serving the same niche market
4. The niche is reachable and receptive
* you have several different ways to connect with prospects and clients in this niche - i.e. media, publications, online and offline strategies, etc.
* you need to make sure there are several ways in which you can be highly visible to the people in this niche, i.e. writing, speaking or networking
* this niche market is open to getting help and spending money on products and services to aid them
Use these 4 points as a guide to helping you choose a particular group of people to offer your products and services to. Remember that when you choose a niche market to focus your marketing on, this doesn’t mean that you can’t work with others who may come to you - via your website, speaking engagements, referrals and so on. All it means is that your efforts and resources are focused on marketing to your niche and getting really well known in your niche.
Many people get panicked at the thought of having to choose one niche only and spending the rest of their business lives catering to them. Don’t forget that marketing is a process that changes and grows as you and your business evolves. You can always refine your niche market as you learn more and there’s nothing stopping you from having multiple businesses that cater to different niche markets!
Jody Gabourie, The Small Business Marketing Coach, delivers simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com
Article Source: http://EzineArticles.com/?expert=Jody_Gabourie
Free Market Research
There are a lot of ways to find markets. It can be as simple as a newspaper, TV Show, or, one I like, NPR News. Their in depth discussion of many things can tip me off to emerging and growing markets. A couple days ago they interviewed 2 women who write books about gardening. They said gardening is a rapidly growing market. It makes sense too, lots of people want to save money and eat high quality healthy food. Since most Americans grew up nowhere near a farm and likely grew little more than a houseplant, the new gardener is hungry for information.
There are some very sophisticated sites that offer free market research in a more officially businesslike way:
Amazon top selling products is a good place to look. Ebay pulse and ebay kewords will show you what people are searching for.
Del.icio.us searches will show you what people are interested in enough to save the sites. You can search your interested keywords then see what sites people are saving. I should mention Google Alerts too, it is a great way to see what people are writing about from any keyword.
Markets evolve around us. I remember when roller blades started to become popular. Looking back the many discussions people had were a tip off. People talked about how they might be dangerous, how they were better than old style skates, about how to stop when using them. People talked. What do you see people talking about?
