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Archive for February, 2008

A Great Blog On Video Marketing Reel SEO

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I was going through my Google Alerts on Video Marketing and came across an interesting post at Reel SEO

They cover Video Marketing SEO in depth. There is the “ReelSEO Video Search Engine - Search 140 Video Search & Sharing Sites” there and tips and discussion about every part of using video with SEO to really put you message out in an effective way.

A small example of topics covered from the front page.

* Video SEO Guide - Tips & techniques
* Top 15 tips for video SEO & marketing
* Video search & video sharing websites list
* List of 180+ Video Sharing Websites

Well I can tell you I know I will be spending a few hours a week here for probably a while. I am a little behind the curve on using video and this site will help me with some catching up.

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Mike Filsaime Opens New Marketing Product Review site

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Good old Mike Filsaime, always up to something. Now it’s Marketing Product Review

Marketing Product Review is your place to get up to date on the newest products in the market and hear what others have to say about it before you buy. You can even see how people rate the products as well to get an idea if it is worth your time and money or not

I know a lot of people, especially newer marketers, are often worried about getting a good deal and buying products that are worth the price. You probably want to make sure you will bet a marketing product that will deliver on the promise. Of course.

It is not, after all, like there is a shortage of over hyped half-ass crap out there. We both probably bought some stuff we regretted. I am glad someone of Mike Filsaime’s reputation and stature is making an effort to cut some of the BS.

It looks like Marketing Product Review will be another raging success for Mike. The site is open to anyone to add reviews and comments on the products.

What do you think? Do you think this is a useful site?

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15 Golden Rules To Building a Web2.0 Webite

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Just came across this concise discussion about 15 Golden Rules To Building a Web2.0 Website.

They List:

one: users don’t come on websites by chance
two: do not confuse comments for collaboration
three: facilitate, facilitate, facilitate
four: your brand has to be adapted to the spirit of Web 2.0
five: avoid talking about your products
six: great causes can work wonders
eight: openness and transparency
nine: the tone of voice
ten: reactivity and spontaneity
eleven: quantity and flow of information
twelve: be ethical
thirteen: modernity and ‘geekiness’
fourteen: total immersion
fifteen: when the rubber meets the road

And Conclude:

My recommendation is therefore threefold:

stage one: you have to define your Internet strategy

Define your objectives for the collaborative website, and what can be the key success factors with regards to such an operation. You will also have to define the boundaries which will protect your brand and your reputation. Then you will have to determine the leeway you will have, the support and internal and external sponsorship as well. Then you will have to target a subject matter (AXA has done something similar choosing health prevention as a great cause before they launched their 2.0 initiative). You will also have to evaluate the questions surrounding branding (see the point dedicated to how your brand relates to Web 2.0). The potential alliances with non-governmental organisations and associations for instance will have to be evaluated too.

stage two: define your actions

You will have to deduce from the above the necessary actions for you to fill in the gaps before jumping to a technical solution that means nothing. Before you start a collaborative experiment on the Internet, start collaborating yourself with the experts of Web 2.0 (if you don’t understand this, forget about launching a Web 2.0 initiative altogether) you should ask these Web 2.0 experts to help you cope with this new initiative. Last but not least, don’t forget about your clients themselves and I am sure that they would also be very interested in taking part in to design adventure. Your employees to might like the idea too, don’t overlook them, some of them are experts and they are probably somewhere in your basement.

stage three: test your vision

Test a first version on a reduced sample, but large enough to generate enough collaboration and feedback. Then turn this platform this test platform into a tool for real-time test, through the involvement of renowned bloggers and influential 2.0 players. The latter will not only analyse and evaluate your online communication skills but they should also participate in this initiative. This might mean that you have to compensate some of them for their time (money though). Finally, a permanent and constant follow-up of this initiative has to be put in place right from day one.

Important notice: expecting transparency beforehand is indispensable, even before you start thinking about this project. If you do, it could turn your organisation into a web 2.0 wizard in the blogosphere and an Internet co-marketing role model for the rest of the world.

Think about it!

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Web 2.0 Expo April 22-25 2008, San Francisco CA

budda-councels-rooster-100.jpgThe publisher O’Reilly is sponsoring the Web 2.0 Expo in San Francisco April 22-25, 2008.

Be there or be square, some will say. It would have to be with rounded corners though.

The main Topics will be:

Tracks at Web 2.0 Expo San Francisco 2008:

* Strategy and Business Models
* Marketing and Community
* Design and User Experience
* Fundamentals
* Development
* Focus on Mobile Web
* Focus on Web Operations
* Focus on Social Platforms
* Sponsored Sessions

A good teaser point at he site is

What will you do with the power of Web 2.0?

Which is a reasonable question. All big changes open some opportunities and close others.

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O’Reilly’s Radar Web2.0

News and tracking of Web 2.0 trends is being provided by the well known publisher O’Reilly at O’Reilly’s Radar Web2.0

O’Reilly has a long background as a publisher of technology books. Their books are often considered the definitive guides.

From their site, they describe:

The disruptive impact of Web 2.0 is just beginning. O’Reilly gave Web 2.0 its name when we launched the Web 2.0 Summit, (now joined by Web 2.0 Expo) and we believe it’s much more than just the latest technology buzzword. Web 2.0 is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by harnessing collective intelligence, openness, and network effects.

Having originated the term web2.0 lends a certain credibility.

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Warren Buffet on being ahead of trends

packard_v-12_speedster.jpgWarren Buffet said- “If you are so lucky to find a emerging trend and a vehicle that will place you in front of that trend, true wealth can be created…”

Could this make sense about web 2.0 marketing?

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Manage Projects Online Web 2.0 Style

Peter Coppinger & Dan Mackey founded their company Digital Crew have put together an online Project Management site. It is fairly new and from a brief look and a quick free sign up it looks very interesting.

Planning and organizing all the projects I do never seems well enough done so I think this site could be very useful.

The site Teamwork Project Manager looks sharp and well designed.

There is a free basic level and a few paid levels with different features. All levels offer a free trial.

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9 Free Keyword Search Tools

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Here is a Complete list of free keyword search tools. Happy Hunting:

http://freekeywords.wordtracker.com

http://lexfn.com (For related keywords spread)

http://www.goodkeywords.com/ Free software!

https://adwords.google.com/select/KeywordToolExternal

http://www.nichebotclassic.com

http://www.KeywordDiscovery.com (free trial)

http://www.domaincountry.com/

https://adcenter.microsoft.com/Default.aspx

http://www.nichetaxi.com

Personally I joined Nichbot because it is a good value and they have powerful in depth research tools.

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Fast Blog Keyword Searching With IceRocket

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Want to check out some of your favorite keywords and see the blog posts being done right now on it?

IceRocket Blog Seach is fast and easy.

You can select different time frames and even specific dates.

Today
Past Week
Past Month
Anytime
Choose Dates

There is also an Advanced Search page in case you need to find that blog post about the blue and green striped cashmere knee socks you read about that one time.

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The Complete Web 2.0 Directory

GO2EB2.0.net Is the most complete directory of web 2.0 sites. They list what looks like a couple hundred sites.

If you want to find some interesting sites just go there and grab whatever catches your attention and have look at it.

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