The vineyard of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ones from the old. Here are some interesting digital marketing trends to be aware of in 2015.Websites Courage Become More Mobile-FriendlyIn 2015, the magnifico regarding optimizing websites for travelling will be paramount. Statistics reveal that in the year 2015, locomotive phone internet user penetration worldwide will be 52.4%. This funds that digital marketers will add a mobile-friendly website as the first thing on their digital marketing to-do catalogical in 2015. It is important that social media managers are aware of this trend so that they may skew monopolization new campaigns or promotions in a format that is optimized for mobile. It is further monumental that all imagery used on social media is also optimized so as to view it on a mobile device.Facebook’s Algorithm Change Receptacle Be Countered By A Sophisticated Content Marketing StrategySocial media is a great place to promote a business, but marketers frequently overlook how much is too much. Accompanying the new algorithm for Facebook’s Bulletin feeds, the experience concerning the social media audience is heightened through timely posts about information. This results in a sophisticated peace marketing strategy being the answer to increase engagement on Facebook. Those businesses who already have a strong content marketing strategy container easily choose content from their blog to show up on their Fb page. But for those businesses that have hardly yet adopyed this strategy, it may be time to do so.Tweets Testate Be More Optimized Thanks to Twitter’s New Search EngineTwitter’s newest offering – its very confess search engine – allows people to search through every Tweet ever published. This has led to it becoming extra important for digital marketers to architectonic their tweets in such a manner that is shows up while searched for on the microblogging social network. This means that digital marketers will have to optimize their tweets handy adding images, hashtags, and links to assure they rank higher in Twitter’s search engine results. This new search engine works much in the comparable manner as Google does. By adding the right keywords in their tweets, digital marketers can ensure higher visibility in ransack results.Digital Marketing Decisions Will Be Determined By Party Media DataThere are a variety of reasons that digital marketers should consider using social media data in their marketing mix. And in 2015, these reasons are set to amplify ten-fold. The only proposition is that social media figures is a fairly complicated concept that is difficult to put into practice. A neo survey conducted revealed that 60% of organizations around the world aren’t comfortable with converting social data into actionable maneuvers. In 2015, social media marketers are all set to change gears and add person more feather to their cap – that of a social media analyst. This new title prefer allow digital marketers everywhere to use the data that they collect from their social media tools, analyze this social data and use it to decree business and marketing decisions. Plus flirt media data, digital marketers can boost the success from their marketing strategies by creating user personas. It can also act as a cue to determine what language is used by prospects around a certain product.