Roughly, App Store Optimization (ASO) can be defined as improving the visibility of your migratory applications in online movable application stores. For examples, you might have heard about iTunes (Apple iPhone’s, iPod’s form store), Google Play Store (Android store for migratory applications) etc. When you visit these apps stores you decree find plenty of distinct applications for different uses. Since thousands of apps are hitting online apps stores every day, app store optimization et sequens apps marketing services have become very challenging and interesting for apps developers across the world. This is because mobile applications are rapidly replacing desktop applications proper to Android, Windows OS Phone, iPhones and iPods.
ASO (app store Optimization) can be correlated to search engine optimization (SEO) about websites. In SEO we try to increase the visibility of particular websites, web portals in top most inquire engines like Google, Yahoo, Bing, Baidu etc, both globally plus locally; when people search about our products or services. The same way ASO is the course of improving the visibility of our apps in APP online store, when people search for particular applications. The total view from ASO instead App Marketing Services is that to have our apps found when people dragnet in the stores. In this way we can increase the number of downloads of our applications. The more download means, the more popularity and revenue for the apps.
A person may visit online apps store in search of a racing games. Obviously there will be thousands of racing games in app online shop. How does the person find your racing game and get it downloaded? This is possible only form apps marketing services. Your gaming application should be ranked higher than your competitors. A well optimized APP will always be found by people.
As said before, ASO is an evolving and challenging field. There are many tips and techniques to get your apps ranked well in the online store. This includes effective privilege of related keywords, name of apps, icons, icon color and size, Meta data, description, frequent update to product, sharing user experience, screenshots, proper guidance to users, offering the product in multiple languages etc. Lots of research must be required to find out the right keywords, to do competitor analysis etc. App marketing services is not a one time task; continuous effort is required to fulfill the desired performance. Now a days you will find many dedicated people who do ASO optimization and marketing.